PURPOSE AND RATIONALE OF THE QUALIFICATION

The purpose of the Qualification is to develop the appropriate skills and knowledge required by a person for the establishment and development of a small to medium business venture and address the economic, administrative and behavioral (psycho-social) barriers that contribute to success in starting and sustaining the venture.

This qualification is intended for persons who wish to start, operate, manage and grow a new small to medium business venture. Learners attempting this qualification will be equipped with a variety of technical, business managerial and personal skills and strategies to help them succeed in the creation and sustenance of a business. The successful learner will develop a sound foundation for the application of these skills and knowledge to explore a diverse range of entrepreneurial opportunities.

Recipients of this qualification will be able to:

• Demonstrate an ability to identify and create a new venture.
• Demonstrate knowledge of interpersonal skills required in a business environment.
• Demonstrate an understanding of basic economics within a market economy.
• Manage a new venture by applying business principles and techniques.
• Demonstrate an understanding of the role of leadership and management.